How website development can improve and strengthen your website
In today’s digital world, your website is often the first impression you make on potential customers. As such, putting your best foot forward is essential and ensuring your website is as strong as possible. Still, if you keep a few key items in mind, you can create a website that will engage users and encourage them to stick around. There are many things to consider during website development.
Not sure where to start? Here are ten tips to immediately strengthen your website.
1. Make sure your website is developed for mobile-friendly as a priority.
In today’s day and age, more people are using their smartphones and tablets to access the internet. As such, your website must be designed with mobile users in mind. If your site isn’t mobile-friendly, you’re likely losing out on many potential businesses.
The trend for 2023 is moving toward developing a website for mobile-first design, you can read more about this trending topic in our recent article.
2. Use strong headlines and subheadings
Let’s say you have a website about gardening. The headlines and subheadings on your website play a significant role in catching people’s attention and keeping them engaged.
A good headline for an article on your site might be “5 Tips for Creating a Beautiful Garden.” This headline is clear, concise, and includes a strong keyword (tips). Likewise, a good subheading for this article might be “Choose the Right Plants,” “Prepare the Soil,” or “Add Some Mulch.” Each subheading is clear and concise, offering specific tips readers can use to create a beautiful garden.
By using strong headlines and subheadings, you can help ensure that people will keep reading your content.
3. Optimize your images
Adding mages is a great way to add visual interest to your website. However, large or unoptimized images can drag down your site’s performance. When you add pictures to your website, make sure they are small in file size and have appropriate ALT text applied.
We use WordPress plugins like Smush or check out Image Compressors, which has a great list of 18 image compression software.
4. Create Content that Informs
Business owners know that a successful website attracts new customers and keeps existing ones engaged. But what goes into making a website that users will want to visit? One crucial factor is the quality of the content. It’s no longer best practice to stuff your website with keywords.
An essential part of website development is you need to provide informative, well-written content that will address the needs of your users. That means regularly freshening up your site with new articles, blog posts, or other information. If users see that your content is outdated or stale, they’re likely to click away and never come back.
Your users will thank you for it! If you can give them a reason to keep coming back – through fresh, relevant content – you’ll stand a much better chance of converting them into loyal customers. So if you’re ready to take your website to the next level, start brainstorming ways to keep your content fresh and engaging.
5. Take advantage of social media when developing a website
Anyone with a website knows that driving traffic to your site is essential. There are several ways to do this, and one of the most effective is to take advantage of social media. Social media platforms like Twitter, Linkedin, Facebook and Instagram are all great ways to connect with potential customers and promote your content.
Ensure your website includes links to your social media profiles, and consider adding social sharing buttons to your content. Make it easy for people to share your articles, blog posts, and product pages with their followers. As a result, you’ll see a significant increase in traffic to your site.
6. Testimonials are proven trust building blocks for gaining Business
Suppose you’re looking for a way to build trust with potential customers. In that case, one of the most effective tools you can use is testimonials from happy customers. You might be surprised at how much of a difference they can make. People are always more reluctant to work with a new business. Still, seeing that others have had a positive experience makes them much more likely to take the plunge.
And since businesses with happy customers tend to be businesses that deliver on their promises, it’s a win-win all around. So if you’re not already using testimonials as part of your sales and marketing strategy, now is the time to start.
8. Use clear and concise language (keep it Simple)
9. Straightforward Navigation should be key in Website Development
Navigation is essential for two reasons: first, it allows users to move around your site quickly and easily, and second, it helps search engines understand what your website is about.
Straightforward navigation includes using descriptive titles for your pages and organizing information in a way that is easy to understand. It also means creating links that are easy to follow and using keyword-rich anchor text.
By taking the time to create straightforward navigation, you will make it easier for both users and search engines to find the information they are looking for.
10. Include Calls-To-Action (CTAs).
Calls-to-action motivates visitors to take the next step—signing up for your email list, downloading free resources, or scheduling a consultation call.
Ensure your CTAs are clear, concise, and visible throughout your site.
By following these website development tips, you can immediately start to improve the overall strength of your website. And remember—a strong website is essential for attracting new customers and growing your business online!
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Here at Your Website Setup, we genuinely love what we do- and it shows in our work. We strive for creativity and originality in every project we take on because we know that’s what you deserve. Whether you have a great idea but don’t know where to start or need help to breathe life into your vision, we’re here for you. Please read some of our other blogs on Digital Marketing Strategies or when is the best time of the day or week to send emails.
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