How often should you update a website design?
While the industry standard is to update a website design every 2 to 3 years, there is no hard and fast rule.
Some website designs can last far longer than three years, while others seem outdated within months of being published.
So how do you know the right time for a website redesign? Let’s explain a little more.
When it comes to your website, first impressions matter.
Just like you wouldn’t show up to a job interview in ripped jeans and a stained t-shirt, your website setup should be presentable and professional. Even if you’re not a web design expert, you can do some basic things to ensure your website reflects your brand in the best light possible.
First, take a look at the overall design. Is it clean and straightforward, or busy and cluttered? Second, check the copy. Does it sound like something you would say, or does it feel like a robot wrote it?
Finally, consider the user experience. Is it easy to navigate, or are users getting lost along the way? If your website is more negative than positive for your brand, it’s time to make some changes to update website.
How do I update a Website.
Do you find it challenging to keep your website updated? It may be worth considering redesigning the site into a more modern content management system that is easier for you. People often forego this process because they think it will take too much effort. Still, considering the long-term benefits of having a site that is easy for you to update and doesn’t require a lot of expensive upkeep, it’s worth investigating.
Plenty of content management systems make updating and maintaining a website a breeze, even for someone without experience. Do some research and find one that will work best for your needs – you’ll be glad you made the switch! Not only will you save money and time in the long run, but you’ll also have the peace of mind of knowing that your website is always up-to-date and looking its best.
SEO is a big Reason to update a Website.
From an SEO perspective, here are a few key benefits that could make all the difference to your online presence and click-throughs to sales or bookings.
SEO Issues in the Development Environment: Your current website development environment may be causing some serious SEO issues that are difficult to solve. Addressing your website development could save you time and money in the long run. By redesigning your existing website setup in a new development environment, you may be able to kill two birds with one stone.
Better Rankings for Important Keywords: Does your website rank poorly for your most important keywords? A content redesign could be just what you need to boost your rankings. A well-designed website optimized for search engines can help you rank higher in the free search results on Google. Fixing keywords to rank will lead to more traffic and visibility for your website.
Lower Costs for SEO Services: If you’re paying someone to perform SEO services on your site, a website redesign could save you money in the long run. By fixing some of the underlying issues with your website, you can reduce the amount of work on an ongoing basis. Your Website Setup can audit your website and update content, focussing on an organic keyword strategy that will lead to lower costs for SEO services over time.
Navigation is key to people stying on your Website.
Have you ever gone to a website and been so confused by what you’re supposed to do that you left? Or been put off by how outdated and ‘salesy’ the website is? If so, you’re not alone. Studies have shown that almost half of web users leave a site if they find the layout unattractive (1). Worse still, if your site is hard to use, 88% of visitors are unlikely to return (2). So, it’s time to redesign if your website isn’t converting visitors into enquiries or sales.
But why does design matter so much when it comes to conversion rates? Well, good design instils confidence in your visitors. A well-designed website with a clear value proposition and easy-to-use navigation tells your visitors that you’re a professional organization worth doing business with.
Unfortunately, a poorly designed website gives the impression that you don’t care about your online presence. Would you buy from a company that doesn’t even bother to make their site look good?
Do the placement of Call to Action Buttons matter?
Buttons or links that tell visitors what to do next. Good design also includes calls to action (CTAs). CTAs should be clear and visible and placed in strategic locations where they’re easy to find.
For example, if you want people to fill out a form on your website, the placement of the CTA button should be above the fold (i.e. in the top half of the screen). They allow it, so visitors don’t have to scroll down to find it. And if you have more than one CTA on a page, ensure they behave consistently. For example, if one CTA takes visitors to a form. The other takes them to a product page. Make sure both CTAs are labelled ‘Submit’ or ‘Buy Now.
The importance of User experience in Web Design?
Finally, good design is all about creating an enjoyable user experience (UX). UX encompasses everything from the look and feel of the site to individual interactions with each element on the page.
Use short form fields that are easy to understand and provide clear instructions on what information you require. For example, suppose you have a form on your website. In that case, the UX should be such that completing the form is quick and easy. If your website includes videos or images, that should also be web optimized for fast loading times, so visitors don’t have to wait around for them to load.
Investing in a website redesign is an important decision. Still, it could be the best way forward if you’re unhappy with your current conversion rate. You can improve your site’s UX/UI/design and instil confidence in your visitors. You are making it easier for them to take action. Both of which are essential for driving up conversion rates.
Update a Website Summary?
Businesses today live or die by their online presence. In nearly every industry, potential customers research a company online before stepping in. As a result, it’s essential to update a website that is not only informative but also visually appealing. If your website looks designed in the 1990s, customers will assume your business is not in the present.
On the other hand, a modern, sleek website conveys professionalism and forward thinking. It tells customers you’re keeping up with the latest trends and investing in providing a superior customer experience.
When your competitors have slicker websites, it’s time to take a hard look at your site and consider an update. Otherwise, you run the risk of being left behind.
So if you’re ready to update a website and take it to the next level, get in touch with us today! Your Website Setup is happy to discuss your specific needs and provide a proposal for our services.
Let’s talk about making your business thrive online!
Here at Your Website Setup, we genuinely love what we do- and it shows in our work. We strive for creativity and originality in every project we take on because we know that’s what you deserve. Whether you have a great idea but don’t know where to start or need help to breathe life into your vision, we’re here for you. Let’s get started on your next big thing!