Case Study: SuperCool – Air Conditioning & Commercial Refrigeration
SERVICES PROVIDED
Web Design
Website Maintenance
Responsive Design
Website Hosting
Supercool Qld Website Design
Background and Challenge
Supercool QLD, a leading Queensland firm, was faced with the challenge of developing a strong online presence. The goal was to create a high-quality, user-friendly website that was both search engine optimised and mobile-optimised, using WordPress as the platform.
Strategy
The strategy involved several key steps: comprehensive research, engaging content writing, an effective on-page SEO strategy, and a mobile-first approach to optimisation.
Bringing the Website to life
Website Development with WordPress
WordPress was chosen for its versatility and user-friendliness. We utilized various themes and plugins to create a clean, intuitive design that enhanced user navigation and overall experience. Design decisions were made with a focus on simplicity and functionality.
Research and Content Writing
Extensive research was conducted to understand the audience, competitors, and market trends. This informed our content writing process, resulting in engaging, relevant content that resonated with visitors and improved SEO performance.
On-page SEO Strategy
We implemented a robust on-page SEO strategy, optimising meta tags, headers, images, and URLs on each page. Keyword density was maintained within optimal limits, and a strategic internal and external linking approach was employed.
Mobile-First Optimisation
Recognising the growing trend of mobile browsing, we prioritised mobile optimisation. This involved designing a responsive layout, ensuring fast loading times, and making all elements easily viewable and navigable on mobile devices.
Website Live
Results
The Supercool QLD website experienced significant improvements post-implementation. Search engine rankings improved, leading to increased organic traffic. The engaging content and user-friendly design resulted in a lower bounce rate. Mobile users reported a better user experience, leading to higher engagement and conversion rates.
Conclusion
This case study illustrates the power of a comprehensive, well-executed digital strategy. By leveraging WordPress and implementing an effective on-page SEO strategy, Supercool QLD was able to significantly enhance its online presence and reach a wider audience. The success of this project underscores the importance of user experience, content relevance, and mobile optimisation in website design.
Word on the Street
Beyond who we are and what we can build, we are about building relationships. We could talk for hours and boast about how good we are. The clients’ opinion however, has always been, and will always be, the most important thing to us.
It is a distinct pleasure for me to recommendy Your Website Setup to any and all interested parties. They have been professional, comprehensive and competent throughout the process of our working together. We feel that we have established a relationship with them for years to come. The reaction to our new web site has been overwhelmingly positive; as one commented the site is “FANTASTIC.” The same can be said for our view of Your website setup’s work for us.
I was really struggling to get my hairdressing business off the ground, until I found Your Website Setup. They helped me increase phone calls to my business by using local search engine optimization tactics, like building citations. I'm so grateful for their help! They really know their stuff when it comes to search engine optimization, and they were able to get my website ranking higher in search results.
Working with Your Website Setup has been a delight! They are always willing to help with my needs and go above and beyond with trying to meet our web presence goals. Even when things get rough, we are able to work together to complete tasks, which proved to me they meant it when they said they viewed our business relationship as a partnership.
I am so excited with the results I got from working with Your Website Setup! They completely redesigned my website and online store, and with some local search engine optimization they got my candle website on page one for search engines like Google in local listings! I was getting very little traffic to my old site, but now I'm getting tons of hits and my sales have increased significantly.
YWS Team were very helpful and explain everything well as it can be very difficult to follow all of the Jargon. The developed the website originally and as we grew they setup our E commerce store within the existing website. The ongoing maintenance is very good in keep our site secure. They look after all of the Theme and plugin updates each month. Highly recommend.
Your Website Setup made me a new site from scratch. They told me the deadline for the project, and they even finished it before then! The team always responded to my emails whenever I had questions as well. I always look into communication whenever I choose an agency to do work with and this team nailed it!
Previous
Next