Case Study: SuperCool – Air Conditioning & Commercial Refrigeration


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Web Design

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Website Maintenance

Responsive Design

Responsive Design

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Website Hosting

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WordPress Development

Supercool Qld Website Design

Background and Challenge
Supercool QLD, a leading Queensland firm, was faced with the challenge of developing a strong online presence. The goal was to create a high-quality, user-friendly website that was both search engine optimised and mobile-optimised, using WordPress as the platform.

The strategy involved several key steps: comprehensive research, engaging content writing, an effective on-page SEO strategy, and a mobile-first approach to optimisation.

Bringing the Website to life

Website Development with WordPress

WordPress was chosen for its versatility and user-friendliness. We utilized various themes and plugins to create a clean, intuitive design that enhanced user navigation and overall experience. Design decisions were made with a focus on simplicity and functionality.

Research and Content Writing

Extensive research was conducted to understand the audience, competitors, and market trends. This informed our content writing process, resulting in engaging, relevant content that resonated with visitors and improved SEO performance.

On-page SEO Strategy

We implemented a robust on-page SEO strategy, optimising meta tags, headers, images, and URLs on each page. Keyword density was maintained within optimal limits, and a strategic internal and external linking approach was employed.

Mobile-First Optimisation

Recognising the growing trend of mobile browsing, we prioritised mobile optimisation. This involved designing a responsive layout, ensuring fast loading times, and making all elements easily viewable and navigable on mobile devices.

Website Live


The Supercool QLD website experienced significant improvements post-implementation. Search engine rankings improved, leading to increased organic traffic. The engaging content and user-friendly design resulted in a lower bounce rate. Mobile users reported a better user experience, leading to higher engagement and conversion rates.


This case study illustrates the power of a comprehensive, well-executed digital strategy. By leveraging WordPress and implementing an effective on-page SEO strategy, Supercool QLD was able to significantly enhance its online presence and reach a wider audience. The success of this project underscores the importance of user experience, content relevance, and mobile optimisation in website design.

Word on the Street

Beyond who we are and what we can build, we are about building relationships. We could talk for hours and boast about how good we are. The clients’ opinion however, has always been, and will always be, the most important thing to us.