Case Study: Supercool Qld – Air Conditioning Website Design


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Web Design

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Website Maintenance

Responsive Design

Responsive Design

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Website Hosting

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WordPress Development

Air Conditioning Website Design

Background and Challenge
Supercool QLD was faced with the challenge of developing a modern Air Conditioning Website. The aim to improve their organic online presence. The goal was to create a high-quality, user-friendly website that was both search engine optimised and mobile-optimised, using WordPress as the platform.

The strategy involved several key steps: comprehensive research, engaging content writing, an effective on-page SEO strategy, and a mobile-first approach to optimisation.

Bringing the Air Conditioning Website to life

Website Development with WordPress

WordPress was chosen for its versatility and user-friendliness. We utilized various themes and plugins to create a clean, intuitive design that enhanced user navigation and overall experience. Design decisions were made with a focus on simplicity and functionality.

Research and Content Writing

In-depth research into audience preferences, competitor strategies, and market trends shaped our content creation process for air conditioning website design. This approach led to the production of engaging, pertinent content that not only resonated with visitors but also enhanced our SEO performance. Our work was inspired by some of the best examples in HVAC website design, reflecting what works effectively in this specific industry. The result is a visually appealing, user-friendly interface with clear branding, multiple contact methods, and striking homepage visuals. Our commitment to excellence echoes in the positive response from our visitors and improved search engine rankings.

On-page SEO Strategy

We implemented a robust on-page SEO strategy, optimising meta tags, headers, images, and URLs on each page. Keyword density was maintained within optimal limits, and a strategic internal and external linking approach was employed.

Mobile-First Optimisation

In response to the increasing trend of mobile browsing, we prioritised mobile optimisation in our air conditioning website design process. We understood that most of our audience might access our website using smartphones or tablets. Thus, it was essential to create a seamless mobile experience.

A responsive layout was designed by our team to adjust to different screen sizes without compromising visual appeal or functionality. Recognising that users are likely to leave a site if it takes too long to load, especially on mobile devices with varying internet speeds, fast loading times were ensured. Furthermore, considering factors like smaller screen sizes and touch-based interactions, all elements were made easily viewable and navigable on mobile devices.

This focus on mobile optimisation improves user experience and positively impacts our SEO performance, as search engines like Google have started to prioritise mobile-friendly sites. The result is an air-conditioning website design that’s aesthetically pleasing and effective in reaching and engaging our mobile audience.

Time for the Supercool Qld New Air Conditioning Website to go Live


Our focus on air conditioning website design was pivotal in the post-implementation improvements experienced by the Supercool QLD website. We used a comprehensive set of indicators to measure our success, emphasising insights gathered from Google Analytics.

Another integral part of our air conditioning website design strategy was engaging content and user-friendly design. As per insights from HVAC web design research, an effective heating and cooling website includes a well-thought-out layout, user interface, and appealing visuals. This approach led to a lower bounce rate on our site, indicating visitors spent more time exploring our offerings.

The positive feedback from mobile users further attested to the success of our website design. Mobile optimisation is crucial for higher engagement and conversion rates. Our design ensured a seamless experience for mobile users, leading to higher engagement and increased conversions. Google Analytics played a crucial role in measuring these metrics. It provided detailed insights into user behaviour, including session duration, pages per session, and conversion rates. These analytics helped us understand what aspects of our site were performing well and where improvements could be made.

In conclusion, the success of the new Supercool QLD website was evaluated through improved search engine rankings, increased organic traffic, lower bounce rates, and enhanced mobile user experience. These outcomes underscore the effectiveness of our approach to air conditioning website design.


This case study illustrates the power of a comprehensive, well-executed digital strategy. By leveraging WordPress and implementing an effective on-page SEO strategy, Supercool QLD was able to significantly enhance its online presence and reach a wider audience. The success of this project underscores the importance of user experience, content relevance, and mobile optimisation in website design.

Word on the Street

Beyond who we are and what we can build, we are about building relationships. We could talk for hours and boast about how good we are. The clients’ opinion however, has always been, and will always be, the most important thing to us.